BETA overseas trade missions receive almost £100,000 in funding

The British Equestrian Trade Association has secured almost £100,000 in funding from the Department for International Trade to support its exciting programme of trade missions over the next 13 months.
Grants from £1,500 to £2,500 per company are available to those wishing to attend Spoga Horse Autumn (Cologne, Germany, 2-4 September), the World Equestrian Games (North Carolina, United States, 10-23 September), the China Horse Fair (Beijing, 17-19 October), Equitana Melbourne (Australia, 15-18 November), Equitana Equestrian Sports World Fair (Essen, Germany, 9-19 March 2019) and the Dubai International Horse Fair (United Arab Emirates, March 2019).

“Our trade missions are a fantastic way for companies – both BETA members and non-members – to explore new markets and develop their export potential,” said BETA executive director Claire Williams. “By exhibiting as part of a BETA group, they are able to benefit from our vast experience of international shows, logistical support and advice.”

For a small fee. BETA is able to display products, literature and promotional material at certain shows for companies that are unable to attend but wish to secure a presence.


For further information on taking part in one of these BETA-led trade missions, please contact Tina Hustler in the BETA office, telephone 01937 587062 or email

Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111/01765 635314