BETA backing for Your Horse Live

The British Equestrian Trade Association (BETA) is sponsor of the Main Arena at Your Horse Live 2014, where it will put rider safety under the spotlight as it celebrates the 30th anniversary of its first retailer training courses to fit riding hats and body protectors.

Your Horse Live, the annual event famed for its shopping, demonstrations and celebrities, will take place at Stoneleigh Park, Warwickshire, from 8 to 9 November. It joins BETA’s family of sponsorship, which includes Bramham International Horse Trials and the Festival of British Eventing, Gatcombe Park.
“We are extremely excited about taking up the sponsorship mantle for the Main Arena,” said BETA executive director Claire Williams. “Improving rider safety is a crucial part of our work, so our support of this feature seems particularly fitting. The fact that we are marking three decades of our safety courses during the show makes it even more so.
“Your Horse Live visitors are always hugely enthusiastic and we are looking forward to finding out what they have been up to over the past 12 months – and bringing everyone up to speed with how BETA can help them. “
Throughout the two days, BETA will be offering free safety checks on riding hats, body protectors and tack. Those taking part will receive a discount voucher giving them 10 per cent off a new safety garment when bought from a participating BETA retailer.
Visitors to the BETA stand, M63, will also get the opportunity to have their say by filling in a short questionnaire in exchange for a small thank-you gift.
As part of its commitment to retail excellence, BETA will be hosting the event’s Best Stand Awards for a second year. These were set up to reward companies with well- planned, attractive and customer friendly stands. It will also host a BETA Members Breakfast.