Finalists announced for the 2021 BETA Business Awards


Finalists of the 2021 BETA Business Awards, leading B2B accolades recognising and rewarding the outstanding achievements of individuals and companies in the equestrian industry, have been announced.
“After an incredibly challenging year for us all, I am thrilled that the awards have been so positively received,” said BETA executive director Claire Williams. “We have had a huge number of nominations across the board, which really shows that, in times like these, members of our industry are keen to rally and support one another.

“Of course, we have had to make slight changes to the awards’ format. The presentation of winners will now take place online but, otherwise, it is all systems go as we celebrate those industry heroes who really have gone above and beyond over the past 12 months.
“We would like to congratulate all our finalists, who have done incredibly well to get this far, and wish them the very best of luck.”

The SEIB Retailer of the Year award, aimed at tack shops and feed merchants, whether or not they are BETA members, is divided into two sections – Equestrian Retail Store and Online/Mail Order Retailer.

Equestrian Retail Store finalists are:
• RB Equestrian, Milton Keynes, Buckinghamshire.
• The Millwheel Tack Shop and GG Feeds, Warfield, Berkshire.
• The Tack Room Milnathort, Kinross.
• 1st Choice Horse Supplies, Larkhall, South Lanarkshire.
• Redpost Equestrian, Totnes, Devon.
• Barnyard Pet & Equestrian Supplies, Northwich, Cheshire.

Online/Mail Order Retailer finalists are:

  • GS Equestrian, Paignton, Devon.
  • Redpost Equestrian, Totnes, Devon.
  • Urban Horse, Alston, Cumbria.
  • RB Equestrian, Milton Keynes, Buckinghamshire.
  • Online for Equine/Highfield Equestrian, Shirleywich, Staffordshire.
  • Equus England, Stevenage, Hertfordshire.

The STUBBS ENGLAND Nutritional Helpline of the Year award is presented to a feed company nutrition team considered to offer excellence in advice and support to customers. The finalists are:
• Science Supplements, Hartwell, Northamptonshire.
• TopSpec Equine, Thirsk, North Yorkshire.
• Baileys Horse Feeds, Braintree, Essex.
• Spillers, Milton Keynes, Buckinghamshire.
• Dengie Horse Feeds, Maldon, Essex.
• Simple System Horse Feeds, Bury St Edmunds, Suffolk.


The finalists for the rest of the awards are:

BETA Equestrian Export Award
An award open to companies of all sizes that have shown substantial and sustained increases in export activity over a three-year period.
Equine Products UK – Newcastle-upon-Tyne
Science Supplements – Hartwell, Northamptonshire

Weatherbeeta Group Retail Employee of the Year
Celebrating employees showing excellent customer service, great product knowledge and a passion for professional retailing.
Anna Harding – Aivly Country Store, Ringwood, Hampshire
Jasmin Khan – Cork Farm Equestrian, Ashford, Kent
Lucy Chandler – TFM Countrystore, Whisby, Lincolnshire
Georgia Copley – R&R Country, Melton Mowbray, Leicestershire

TSM Marketing Effectiveness Award

An award that marks effective communications and the increased value a company’s marketing campaign has brought to its brands.
The Saddle Bank – Peterborough, Cambridgeshire
Science Supplements – Hartwell, Northamptonshire
Horslyx/Caltech – Wigton, Cumbria


Citation Supplier of the Year
Awarded to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements.
Weatherbeeta – Banbury, Oxfordshire
Battles – Lincoln
Bliss of London – Walsall, Staffordshire
Perry Equestrian – Cradley Heath, Staffordshire

The BETA Business Awards were launched in 2004 and have grown to become prestigious industry accolades and a landmark in the equestrian calendar. Categories are designed to reflect the changing face of this vibrant sector.

This year, however, the coronavirus pandemic has resulted in the Equine Careers Sales Representative of the Year and Equestrian Event of the Year supported by Henson Franklyn categories being held over until 2022.

The winners of the 2021 BETA Business Awards will be announced in an online ceremony at 4pm on Thursday 11 March. Further details are available from the BETA office, telephone 01937 587062 or email

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