BETA Business Awards 2021 - Nominate now

BETA Business Awards 2021 - Celebrating the very best!

Find out how you can nominate companies and individuals for these illustrious annual accolades.

The search is on to find the winners of the 2021 BETA Business Awards – individuals and companies who go above and beyond for the benefit of the equestrian industry.

All those who make it through to the final will take their place at the British Equestrian Trade Association Gala Dinner, on Monday 25 January at NAEC Stoneleigh, where the winners will be announced.

You can check out a full list of the awards below, along with details on how to make a nomination.

BETA Export Award
Companies of varying sizes showing substantial and sustained increases in export activity over a three-year period can be entered for this award.
Nominations: Submissions should include details about the level of export and growth in relation to the size and turnover of the company, planning and strategy, and the degree to which the products or services have been adapted to an export market. Applications will be judged by an independent panel.
Entry deadline: 27 November

Weatherbeeta Group Retail Employee of the Year
Nominations are sought for employees showing excellent customer service, great product knowledge and a passion for professional retailing. The winner will receive a cash prize in addition to the award and his or her employer will be given BETA training vouchers.
Nominations: The award is designed for shop-floor staff rather than managers. Nominations are invited from employers or sales representatives. An independent judging panel will compile a shortlist, then a period of interviews will follow to decide the winner.
Entry deadline: 23 November

SEIB Retailer of the Year
An award for tack shops and feed merchants – whether or not they are BETA members – that relies on customer nominations, the SEIB Retailer of the Year award is divided into two categories: Equestrian Retail Store and Online/Mail Order Retailer.
Nominations: Customers can nominate a retailer by completing a nomination form in-store or by filling in a form here.

Alternatively, retailers can add their details to forms to make it as easy as possible for customers wishing to nominate them whilst in-store. On receipt of nominations, retailers will be sent a questionnaire by BETA for them to complete and return to the trade association by 30 November to be considered for the next stage of judging. Shortlisted companies will be put forward to a vote by BETA trade members. This award also involves independent mystery shoppers and incognito telephone calls organised by the trade association.
Entry deadline: 20 November

Equine Careers Sales Representative of the Year
The coronavirus pandemic has resulted in an unlevel playing field for many sales representatives and agents, so this particular award will be held over for 2021 and reintroduced the following year.

Equestrian Event of the Year supported by Henson Franklyn
This award has also been held over until 2022 following a year in which Covid-19 resulted in the cancellation of indoor and outdoor shows.

STUBBS ENGLAND Nutritional Helpline of the Year
The company considered to offer excellence in nutritional advice and service to customers – consumer, trade and retail – wins this accolade.
Nominations: Customers can nominate by clicking here or on STUBBS ENGLAND website. A shortlist will be drawn up for final judging, which will include incognito calls.
Entry deadline: 20 November

TSM Marketing Effectiveness Award
This award celebrates effective communications and the increased value a company’s marketing campaign has brought to its brands. Marketing plans and activity will be put under the spotlight to see how different aspects, including in-store and show-circuit promotions, mass media advertising, sponsored riders and social media, play a powerful role in helping to solve business problems and generate revenue.
Nominations: Retailers and suppliers are invited to put themselves forward for this award. Judging will reward the contribution marketing has made to business improvement and, because of this, low- or no-budget entries are encouraged.
Entry deadline: 23 November

Citation Trade Supplier of the Year
The manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements will win this award, which is back for 2021.
Nominations: Retailers can nominate the supplier they feel offers them the best service and works to help them build sales and profitability. Suppliers can also nominate themselves by submitting a formal application stating the reasons they deserve to win. Shortlisted companies will be judged, followed by a retail members’ vote. The final judging stages will be overseen by an independent panel.
Entry deadline: 25 November

BETA Lifetime Achievement Award
This award celebrates an individual who has made a long-standing and significant contribution to the equestrian industry.
Nominations: Biographical details of the nominee are invited from all sectors. Please email them to
Entry deadline: 18 December

Nominations can be made by completing a form on any of the links above or email for an entry form. The completed forms (not online) should be sent to the BETA office by post to BETA, East Wing, Stockeld Park, Wetherby LS22 4AW, fax to 01937 582728 or email to
Please remember to provide the name and award category, reason for nomination and your own name and address. Supporting information can be included where appropriate.
All entries must be received by the deadlines stated. Help and advice on making a nomination is available by contacting Agy Mossakowska in the BETA office.

BETA’s glorious Gala Dinner

The BETA Gala Dinner will take place at its new Stoneleigh venue for 2021, with members of the industry gathering to celebrate the achievements of its own.
There will be a champagne reception, delicious dinner and entertainment at this landmark in the equestrian calendar.
Planning and preparations are currently under way and further details, including prices, will be made available shortly.

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