BETA’s Council runs and directs the work of BETA through the Secretariat. It oversees the work of the various sub committees, approves the applications of all new members and approves the annual budgets for both BETA and EMC Ltd.

Our current Chairman is Malcolm Ainge of Shires Equestrian, elected in October 2020. His Vice Chairman is Michael Darley of Darley Equestrian, and our honorary treasurer is Peter Phillips from Abbey England.

The Council consists of up to twenty members, a maximum of six of whom may come from any one line of business, for example Clothing and Footwear, Saddlery or Feed and supplements.

Council meetings are usually held 5 times a year, in the months of March, May, July, September and December. Proceedings at Council meetings are generally confidential, but any proceedings of interest are generally reported to members as appropriate.

The current Council is as follows:


Chairman: Malcolm Ainge

Shires Equestrian Products
Tel: 01568 613600

Vice Chairman: Michael Darley

Michael Darley, Darley Equestrian
Tel: 07427 009221

Hon Treasurer: Peter Phillips

Abbey England

Tel: 01565 650343

Directorate: Claire Williams

Executive Director & Secretary

Other Members:

Ruth Bishop, Premier Nutrition
Tel: 01889 572500

Sara Blackshaw, Sara Blackshaw Consultancy
Tel: 01386 757300

Laura Cackett, Blue Chip Feed
Tel: 0114 266 6200

Abi Cannon D J Murphy
Tel: 01428 601020

Chris Gordon, Dodson & Horrell Ltd
Tel: 01832 737300

Ian Hassard, Dengie Crops Ltd
Tel: 01621 773773

Wendy Hofstee, Unicorn Trails
Tel: 01767 600606

Heather Hyde, Neue Schule
Tel: 0844 6644 600

Keith Jamieson, HJ Lea Oakes
01270 782224

Nicolina Mackenzie, South Essex Insurance Brokers
Tel: 01780 410005

Ian Mitchell, COMFG Ltd
Tel: 01778 590353

Nikki Newcombe,    Bliss of London
Tel: 0207 1188123

Tony Rowe, GS Equestrian
+44 1803 664993

Ian Silman, Equicraft Saddlery   
Tel:07831 125421

Monty Stuart-Monteith, Shaw Equestrian
+44 1335 370737

Philip Tyler, TopSpec Equine Ltd
Tel: 01845 565030

Doug Walker, Weatherbeeta Ltd
Tel: 07506 782409

Peter Wilkes, Vale Brothers Ltd
Tel: 01922 624363



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