Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.

About BETA

BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.

We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.

About BETA

Nominations for the prestigious BETA Business Awards are open!

To vote for your favourite companies and products click on the icon below:

Training

Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics. 

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Out & About

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Raising funds

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BETA Membership

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BETA Shop

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Out & About

In this section you can find out about how BETA gets involved in the horse world.

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Raising funds

Raising funds for Violet –
BETA’s support for RDA

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Out & About

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Out & About

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Search BETA members

Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!

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☀️ Webinar: Keep Safe in Summer – Top Tips on Rider Safety ☀️
How do you balance safety, performance, and comfort when the heat is on? Find out in our next Summer of Safety webinar!

📅 Date: 7th July 2026
⏰ Time: 7:00 pm

Meet Our Guest: Jade Faulkner @charlesowenhelmets 
BETA’s Claire Williams will be joined by Jade Faulkner, Head of Product and Brand Development at Charles Owen. As a lifelong horsewoman with a deep retail and technical background, Jade plays a key role in shaping the future of equestrian safety gear—balancing innovation with real rider needs to build lasting trust and loyalty.

This session will cover essential summer safety tips, equipment care in hot weather, and how to stay protected while beating the heat.
Watch on our social media profile and follow for more BETA SOS!

#BetterWithBETA #SummerOfSafety #RiderSafety #CharlesOwen

...

If your strategy for the next heat wave involves lying face-down in a paddling pool or standing with your head inside the open freezer trying to survive... we’ve got your back.
While you’re trying to cool off, give your brain something good to listen to! For this Feed Fact Friday, we’re got some essential listening from the @scoop_and_scale_podcast  podcast to help you and your horses beat the heat. 👇

 Episode 51: Summer Heat & Your Horse – Part 1: The Science Behind the Stress https://scoopandscale.com/ep-51-summer-heat-and-your.../
Learn:
 How horses regulate body temperature
 What happens inside the body during heat stress
 How much fluid and electrolytes are really lost through sweat
 Why heat can impact gut health, inflammation, and immunity
  How exercise compounds heat stress—even when your horse seems "fine"

 Episode 52: Summer Heat & Your Horse – Part 2: Nutrition & Management https://scoopandscale.com/ep-52-summer-heat-and-your.../ 
We cover:
 Feeding strategies to reduce heat load
 How diet affects hydration
 Salt vs. electrolytes (and why the difference matters)
 Important summer nutrients
 Feed storage, feed tubs, and practical management tips to help your horse stay safe.

Thank you Scoop and Scale for sharing!

...

Showcase your success! Enter the Marketing Effectiveness Award today.
 
Have you launched a campaign that truly delivered results? It's time to get your hard work and creativity recognised by the equestrian trade.
 
Entries are open for the Marketing Effectiveness Award, sponsored by @holdsworthprm . This award celebrates businesses that have executed brilliant, high-impact marketing strategies over the past year. Whether you're a small independent brand or a major industry player, we want to see how your campaign moved the needle.
 
⚠️ Entry deadline: 13th July 2026.
 
Give your marketing team the spotlight they deserve. Tap the link in the bio to open the entry form and submit your campaign!
 
 
#BETAAwards #EquestrianMarketing #MarketingEffectiveness #BusinessAwards #EquestrianBusiness #BETA2026

...

Taking the British equestrian trade global? Enter the Export Award!
 
The British equestrian industry has a massive global impact, and we want to celebrate the businesses successfully flying the flag overseas.
 
Entries are now open for the Export Award, proudly sponsored by @gbhforwarding This category recognises outstanding achievement and sustained growth in international trade. If your business has successfully expanded its reach and navigated international markets to champion British equestrian goods, this is your moment.
 
⚠️ Entry deadline: 13th July 2026.
 
Put your business on the map. Click the link in the bio to enter now and celebrate your international success!
 
#BETAAwards #EquestrianExport #InternationalTrade #BritishBusiness #GlobalEquestrian #BETA2026

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Has a saddle/ bit/ bridle fitter gone above and beyond to ensure the absolute comfort, safety, and performance of your horse? 
Now is your chance to give them the industry recognition they deserve.
 
Nominations are officially open for the Equine Fitter of the Year Award, proudly supported by the @equinefittersdirectory . Whether they specialise in saddles, bridles, or bit fitting, we want to hear about the professionals keeping our horses happy and healthy.
⚠️ Deadline to nominate: 9th July 2026.
 
Don't wait—click the link in the comments to submit your nomination and celebrate the best in the industry!
 
#BETAAwards #EquineFitter #HorseCare #EquineIndustry #SaddleFitting #BETA2026

...

Lately, we’ve been sharing lots of info on how to keep your horses cool and comfortable during this hot weather. But we can't forget about our dogs! 🐶❤️

We teamed up with the amazing @oliviaturnerabc —Equine Bitting & Bridle Specialist, as well as an Equine and Canine Behaviourist—and she has given us some practical tips to keep your dogs safe and happy in the heat.

Check them out below! 👇 A huge thank you, Olivia! 🙌
- Walk them early in the day or late in the evening to avoid peak temperatures. 

- Some brachycephalic breeds (such as pugs, bulldogs and boxers) will really struggle in this heat and may need to avoid walks altogether. 

- Make sure they stay hydrated by offering them fresh cool water throughout the day. 

- Some dogs love ice cubes! You can also freeze treats, lick mats, and Kongs as perfect cooling enrichment activities. 

- If your dog loves water, you can set up a paddling pool. 

- Cooling mats or ice packs wrapped in a towel can help create cold places for them to lie down on. 

- Set up a fan indoors to create air flow. Placing frozen water bottles in front of it will create a cooling air flow. 

- Watch out for signs your dog is getting too hot: excessive panting and the tongue making a curled spoon shape at the end. Cool your dog down quickly by taking them to a shady, cool area. 

- Watch out for the signs of heat stroke: excessive panting, purple gums and redness of the skin, collapsing, lethargy, vomiting or diarrhoea. Start cooling your dog down immediately with cool water and seek veterinary advice.

...

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