Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
It`s Air Ambulance Week, so we would like to shout about it as part of BSOS.
How Do Air Ambulances Respond to Equestrian Emergencies?
When an incident involving a horse or rider occurs, air ambulance crews have many additional considerations.
The noise and downwash from a helicopter can cause horses to spook, meaning the safety of the patient, crew, pilot, riders and animals must all be considered when an air ambulance is approaching an incident.
The pilot will look for a suitable landing site as close to the patient as possible, while ensuring it is free from obstacles, people, animals and other potential hazards.
A large, clear field with no horses or livestock either in it or immediately adjacent to it can provide an ideal landing site.
As Captain Richard MacLaughlin, Pilot at Great Western Air Ambulance Charity, explains:
"What I`m looking for when selecting a landing site is primarily to avoid human injury, but horse welfare is also a big factor."
For riders and members of the equestrian community, knowing what to do when an air ambulance is called can therefore help crews reach a patient safely and begin providing critical care as quickly as possible. Over next couple of days, we will share the Top tips for equestrians when an air ambulance is called.
Have you benefited from an Air Ambulance? Tell us your stories!
To find out more about @airambulances and how you can support the UK`s air ambulance charities, visit airambulancesuk.org
Photo credit: @gwaac
Congratulations to the exceptional finalists for the Retailer of the Year Award - Online/Mail Order, proudly presented by @zebra_products :
@harryhallriding
@hattonparksaddlery
@millbryhill
@onlineforequine
@redposteq
🏆 About the Award & Judging Process
To ensure the winner truly represents the "best of the best," the judging process for this award is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to rigorously test their product knowledge and customer service. Who will be the 2026 winner?
🎉 Join Us at the Gala Dinner
Celebrate the pinnacle of industry achievement at this glittering evening!
• Date: Sunday, 27th September
• Venue: The Hilton Metropole, NEC, Birmingham
Find out who has won the 2026 BETAs (British Equestrian Trade Awards), spanning 11 distinct categories. Secure your spot and book your gala dinner tickets today at https://forms.gle/CpBgqMrsK9c2dsA68.
Congratulations to the exceptional finalists for the Retailer of the Year (Equestrian Store), proudly sponsored by @absorbine_europe :
@barnyardcheshire
@chelfordfarmsupplies
@manorequestrian
@millbryhill @millbryhill.cafestokesley
@northfieldsfarmsupplies
@stanahhorsefeeds
This prestigious award, part of the 2026 BETAs, recognises the high standards and exceptional service provided by equestrian shops and feed merchants across the country. To ensure the winner truly represents the "best of the best," the judging process is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to test their product knowledge and customer service.
🎉 Join Us at the Gala Dinner
Celebrate the pinnacle of industry achievement at this glittering evening!
• Date: Sunday, 27th September
• Venue: The Hilton Metropole, NEC, Birmingham
Find out who has won the 2026 BETAs (British Equestrian Trade Awards), spanning 11 distinct categories.
Book your gala dinner tickets today at https://forms.gle/CpBgqMrsK9c2dsA68.
The Summer of Safety is still on, and since it`s Friday, it`s time for Feed Fact Friday! 🐴✨
Keeping soaked feeds hygienic is essential to keeping your horse healthy and safe, but it doesn`t have to be complicated. Take a quick look at this tip from @simplesystemhorsefeeds on how a simple bucket cover can make a big difference- check out the video!
#simplesystem #feedhygiene #superiorfeedsnaturally #BETASummerOfSafety #FeedFactFriday #HorseNutrition
🌟 Announcing the 2026 Nutritional Helpline of the Year Award Finalists!
A massive congratulations to the exceptional finalists for the Nutritional Helpline of the Year Award:
• @allenandpage
• @bluechipfeed
• @feedmark_
• @omegaequine
• @science_supplements_uk
• @topspec_horse_feeds
This award spotlights nutritional helplines that provide exceptional guidance, expert knowledge, and outstanding support to equestrians, helping horse owners navigate complex feeding and nutritional decisions with confidence.
🎉 Join Us at the Gala Dinner
Celebrate the pinnacle of industry achievement at this glittering evening!
• Date: Sunday, 27th September
• Venue: The Hilton Metropole, NEC, Birmingham
Find out who has won the 2026 BETAs (British Equestrian Trade Awards), spanning 11 distinct categories.
Book your gala dinner tickets today—link in the bio!
BETA had a wonderful time at the Scone Palace International Horse Trials 2026! What an incredible event—well done, Scotland!
A massive thank you goes out to our superstar member brands whose incredible generosity and support provided jaw-dropping prizes for our wheel. Big applause for:
@equihook
@equell_performance_supplements
@saracen_horse_feeds
@redgorillaint
@horsehageandmollichaff
@team_maxavita
@premierperformancecz
@hiltonherbs_uk
@perf_equine
@Smulders
@bedmaxshavings
@blissoflondon
@omegaequine
@protexinequine
As we welcome September, we are sharing this breathtaking "End of summer evening" shot by Ollie Simons as our calendar photo of the month! 🌅🐎
What are your plans for September? With a packed calendar of incredible events, where will we see you this month?
The Defender Burghley Horse Trials
Agria Blenheim Palace International Horse Trials
BRC NAF Five Star National Championships
BETA International
📸 The BETA Calendar Photo Competition is Back!
We are searching for the 12 most stunning equestrian snaps to grace the pages of our next edition. If you think you`ve already captured the perfect shot, we encourage you to submit it! As long as you are not a professional photographer and it`s your original work that hasn`t been entered before, we`d love to see it.
✨ Double the Pride! All entries will be automatically entered into the National Equine Forum (NEF) Programme Cover Image Competition this year!
How to Enter:
Capture your horse`s magic: Show off their beauty, action, or the special bond you share.
Tech specs matter: Submit high-quality digital photos (min. 150 x 115mm, 300 dpi, 2MB) in landscape format.
No copyright issues: Ensure your photo is free of copyright restrictions.
Upload your photo(s) along with your name, address, and a short description.
⏳ Deadline: Entries must be submitted by 16th September! Don`t miss out.
🔗 Link to the entry form in the bio!
#BETA #BritishEquestrianTradeAssociation #Burghley #BlenheimPalace #BETAInternational #EquestrianLife #CalendarCompetition #NEF
Great prizes from our generous members!!! Visit the BETA stand at @sconehorsetrials and spin the wheel!!!
