Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.

About BETA

BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.

We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.

About BETA

Nominations for the prestigious BETA Business Awards are open!

To vote for your favourite companies and products click on the icon below:

Training

Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics. 

Learn about training

Out & About

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Raising funds

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BETA Membership

find out more

BETA Shop

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Out & About

In this section you can find out about how BETA gets involved in the horse world.

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Raising funds

Raising funds for Violet –
BETA’s support for RDA

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Out & About

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Out & About

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Search BETA members

Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!

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BETA SOS continues and we are thrilled to announce an exciting giveaway in partnership with Equibitfit!
We're giving away a set. Thank you, EquiBitFit!
 
To take part in the competition, answer the question below in the comments.⁠
Question: Why do you think that a fitted bit/ bridle / bitless bridle can improve the security of the rider??
Let us know in the comments below! 👇
Then. . .⁠
Follow @Equibitfit and us if you haven’t already done so.⁠
 
Like this post⁠
Deadline for entries: 30th September, 12 pm⁠ ⁠
Winner announcement: 1st October
 
BETA runs this competition on both Facebook and Instagram. Correct entries will be combined from both accounts, and winner will be selected at random from the combined entries. This competition is not sponsored, endorsed, administered by, or associated with Facebook or Instagram. No cash alternative is offered.
 
Good luck to everyone entering!

Let’s talk tack! 🐴✨ How much do you think a properly fitted bit, bridle, or bitless option actually boosts your security and connection in the saddle?
 
We have some great answers to those important questions, thanks to Géraldine from EquineBitFit:
1. A fitted bit, bridle,  bitless bridle will improve the comfort of your horse.  This will make that's your horse will be more confident to you and your demands.
2. A fitted bit, bridle,  bitless bridle will not hurt the horse and even prevent injuries and / or tensions like poll tensions, ... 
3. A fitted bit,  bridle or bitless bridle will sit more properly in the mouth / on the head and will improve the communication between the rider s hands and the horse's mouth / head. 
4.A fitted bit,  bridle or bitless bridle will also prevent some reactions of the horse like headshaking, head balancing, pulling on the reins, being heavy on the forehand, struggling,.... what means more comfort for the rider. 
 
Thank you @equibitfit

Join us for the most glittering evening in the equestrian industry!
Celebrate the pinnacle of achievement at the 2026 BETAs Gala Dinner (British Equestrian Trade Awards), where we will reveal the winners across 11 distinct categories.
Date: Sunday, 27th September
Venue: The Hilton Metropole, NEC, Birmingham
Book your tickets today! Link in the bio

🐎 Even this foal knows the clock is ticking! 📸

You don't want to get caught grazing when time runs out! The deadline for the BETA Calendar Photo Competition is almost here.

We are searching for the 12 most stunning equestrian snaps to grace the pages of our next edition. Plus, all entries are automatically entered into the National Equine Forum (NEF) Programme Cover Image Competition—double the exposure, double the pride!

⏳ Deadline: 16th September!

🔗 Enter your photos now via the link in the bio

🔗 Full details and T&Cs available on our website 
Unleash your inner equestrian photographer and send us your best shots! Good luck! 🐴✨

🐎 The BETA Calendar Photo Competition is Back! 📸
We are searching for the 12 most stunning equestrian snaps to grace the pages of our next edition. If you think you've already captured the perfect shot, we encourage you to submit it! As long as you are not a professional photographer and it's your original work that hasn't been entered before, we'd love to see it.
✨ Double the Pride! ✨
All entries will be automatically entered into the National Equine Forum (NEF) Programme Cover Image Competition this year!

How to Enter
Capture your horse's magic: Show off their beauty, action, or the special bond you share.
Tech specs matter: Submit high-quality digital photos (min. 150 x 115mm, 300 dpi, 2MB) in landscape format.
No copyright issues: Ensure your photo is free of copyright restrictions.

👉 Upload your photo(s) along with your name, address, and a short description.
⏳ Deadline: Entries must be submitted by 16th September! Don't miss out.
🔗 Link to the entry form in the bio.

Air ambulance charities provide a specialist emergency service across the UK, but they are independent charities and rely heavily on public fundraising to continue their work.

Each air ambulance charity works within its own local area, responding to emergencies wherever its crews are needed. The service they provide can be particularly important for rural and remote communities, where reaching a seriously injured patient by road may take longer.

For the equestrian community, supporting their local air ambulance charity can help ensure crews have the equipment, training and resources they need to continue providing lifesaving care.

Whether you're a recreational rider, competitive eventer, professional working with horses or simply someone who spends time around them, accidents can happen unexpectedly.

Knowing how to respond when an air ambulance is called – and understanding how to create a safe environment for the helicopter and its crew – can help make a difficult situation safer for everyone involved.

Air Ambulances UK supports and champions the work of the UK's 21 air ambulance charities, raising national funds and influencing key areas including policy, safety, funding and innovation.

To find out more about @Air Ambulances UK and how you can support the UK's air ambulance charities, visit airambulancesuk.org

It's Air Ambulance Week, so we are sharing Top tips for equestrians when an air ambulance is called. Today, Part 2:

Don't ride near the helicopter
No horses should be ridden in the vicinity of an air ambulance.
If you are unable to leave the area, dismount and move yourself and your horse to a safe location.

Make emergency services aware of horses
If you come across an incident unrelated to you or your yard, such as a road traffic collision, hand the situation over to someone else if possible so that you can leave the scene safely with your horse.
If no one else is available to help, wearing high-visibility clothing can help keep you safe and make it easier for the air ambulance and other emergency services to locate you.
It is also important to make emergency services aware that horses are nearby.

Don't approach the helicopter
When an air ambulance lands, it will need time to shut down.
Do not approach the helicopter until the blades have stopped turning and the pilot has left the aircraft. It is safer to wait for the crew to come to you.
The same principles apply when the helicopter is preparing for take-off. Once the patient has been boarded, a smooth and fast departure is essential so they can be taken to hospital as quickly as possible.

To find out more about @@airambulances  and how you can support the UK's air ambulance charities, visit airambulancesuk.org

Photo credit: County Air Ambulance Trust

It's Air Ambulance Week, so we are sharing Top tips for equestrians when an air ambulance is called. Today Part1:

Give an accurate location
When calling 999, provide the emergency call handler with as accurate a location as possible.
If you have GPS or access to What3Words, this can help emergency services identify exactly where the incident has taken place, particularly in rural or remote locations.

Stay with the injured person
If it is safe to do so, stay with the injured person while waiting for help to arrive.
If they are still on the ground, help to keep them warm using whatever is available, such as clothing, horse rugs or tarpaulins.

Create a clear landing area
When an air ambulance comes in to land, the pilot and crew will look for a suitable landing site as close to the patient as possible.
A large field with no horses or livestock either in it or adjacent to it is ideal.
Horses can spook easily and may react unpredictably to the helicopter. If horses or other animals can safely be moved inside or away from the landing area, please do so.

Keep out of the landing site
Please don't stand in a field where you want the air ambulance to land.
If you cannot safely leave the field, move to the edges so that the pilot has as much clear space as possible.

Be aware of loose equipment
Outdoor arenas are not always suitable landing sites as they can contain loose objects such as jumps and poles.
The helicopter creates a strong downwash, which can cause loose objects to move or become airborne and can also disturb the surface of an arena.

To find out more about @airambulances  and how you can support the UK's air ambulance charities, visit airambulancesuk.org

Photo credit: Great Western Air Ambulance

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