Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
Hello October! 🍂✨
While we are still soaking up some lovely sunny and warm weather out there, there`s no denying that autumn is truly settling in. This gorgeous shot by Becky Monteith features proudly as our October page in the BETA 2026 Calendar! 📸
Speaking of which, we have been busy looking through all of your brilliant entries for the 2027 Calendar—and the results will be announced very soon, so keep your eyes peeled!
As the days start getting a bit shorter and cooler, how are you and your horses getting ready for winter? Are you updating your rug collection, checking your clipping gear, or getting your feed routines sorted?
There is plenty on the horizon to keep us busy as the seasons shift:
Our next Feed Fact Fortnight (FFF) kicks off on 17th October—we can’t wait to share all things equine nutrition with you!
Don`t forget that British Summer Time officially ends on Sunday, 25th October 2026 (when the clocks go back), bringing those darker evenings even closer.
Plus, autumn show season is in full swing! Are you heading off to HOYS (Horse of the Year Show) this month, or visiting any other fantastic local shows and events?
Let us know what you`re up to in the comments below! 👇
The winner of the `Test of Time` Award is @equilibriumprod - NET Relief Muzzle Net
Congratulations to all the finalists recognised for products that have stood the test of time:
@bluechipfeed – Original Balancer
@biteback_products – Sweet Relief Lotion
@racesafeeq – Body Protectors
@redgorillaint – Tub Trug Bucket
This year, we introduced the Test of Time Award to The BETAs (The British Equestrian Trade Awards) to shout about those golden products that equestrians simply can’t live without.
We want to celebrate these hero products that have stood the test of time and been on the UK market for over 10 years, drawing on nominations from across the country.
Congratulations to the 2026 Nutritional Helpline of the Year Award winner- @allenandpage .
Well done to all our finalists:
• @bluechipfeed
• @feedmark_
• @omegaequine
• @science_supplements_uk
• TopSpec
This award spotlights nutritional helplines that provide exceptional guidance, expert knowledge, and outstanding support to equestrians, helping horse owners navigate complex feeding and nutritional decisions with confidence.
Nutritional Helpline of the Year Award 2026 Runner-up is @topspec_horse_feeds - congratulations!
This award spotlights nutritional helplines that provide exceptional guidance, expert knowledge, and outstanding support to equestrians, helping horse owners navigate complex feeding and nutritional decisions with confidence.
Congratulations to the winner of the Retailer of the Year Award - Online/Mail Order, proudly presented by @zebra_products - @hattonparksaddlery
Congratulations to the exceptional finalists:
@harryhallriding
@millbryhill
@onlineforequine
@redposteq - runner-up
🏆 About the Award & Judging Process
To ensure the winner truly represents the "best of the best," the judging process for this award is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to rigorously test their product knowledge and customer service.
Congratulations to the runner up Retailer of the Year Award - Online/Mail Order, proudly presented by @zebra_products - @redposteq
🏆 About the Award & Judging Process
To ensure the winner truly represents the "best of the best," the judging process for this award is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to rigorously test their product knowledge and customer service.
Congratulations to the winner for Retailer of the Year- Equestrian Store category: @millbryhill
Congratulations to all our exceptional finalists:
@barnyardcheshire
@chelmsfordequestriancentre -runner up
@manorequestrian
@northfieldsfarmsupplies
@stanahhorsefeeds
This prestigious award, part of the 2026 BETAs, recognises the high standards and exceptional service provided by equestrian shops and feed merchants across the country. To ensure the winner truly represents the "best of the best," the judging process is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to test their product knowledge and customer service.
Congratulations to the runner-up for Retailer of the Year- Equestrian Store category: @chelfordfarmsupplies
This prestigious award, part of the 2026 BETAs, recognises the high standards and exceptional service provided by equestrian shops and feed merchants across the country. To ensure the winner truly represents the "best of the best," the judging process is rigorous. Once nominated, retailers are sent a detailed questionnaire by BETA to complete for the next stage of evaluation. Shortlisted stores are then assessed by independent mystery shoppers and through incognito telephone calls to test their product knowledge and customer service.
