Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.

BETA

BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.

We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.

About BETA
  • BETA AGM & Equestrian Business Summit

    23rd April 2026
    Hilton East Midlands & online

  • BETA Safety Conference

    21st April 2026
    Loughborough University & online

  • British Equestrian Trade Awards & Gala Dinner

  • Feed Fact Fortnight

  • ENFAR


Training

Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics. 

Learn about training

Out & About

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Raising funds

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BETA Membership

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BETA Shop

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Out & About

In this section you can find out about how BETA gets involved in the horse world.

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Raising funds

Raising funds for Violet –
BETA’s support for RDA

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Out & About

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Out & About

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Search BETA members

Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!

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Every Friday, we share useful tips to help you navigate the world of equine nutrition, but we always emphasise that the best way to get your horse’s diet exactly right is to seek individual, made-to-measure advice.
That is why, every year, we recognise the very best in the business with the ENFAR Nutritional Helpline of the Year award. This accolade is awarded to the company considered to offer true excellence in nutritional advice and service.

At the heart of the BETAs is a commitment to quality and high standards, and this award highlights those who provide expert guidance to ensure the health and well-being of our horses.

If a nutritional helpline has provided you with exceptional support, let us know!
Customers can nominate their favourite helpline via the online nomination form on the BETA website.
A shortlist will be drawn up for final judging, which includes incognito calls to ensure the advice provided is of the highest standard.

Make sure to submit your nomination by 29 June 2026. bit.ly/4pZJyic

The winner will be revealed at the glittering BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole, NEC. It will be a fantastic evening featuring a three-course dinner and a live band—the perfect way to celebrate industry excellence.

A huge thank you to our sponsor, ENFAR- Equine Nutritionist and Feed Adviser Register, for their continued support of nutritional standards within the equestrian trade!

Does your go-to helpline deserve recognition? Head to the BETA website and nominate them today!
🏆 Celebrate the Classics with the NEW "Test of Time" Award! 🏆
Is there a specific piece of equipment in your tack room that you simply couldn’t live without? As part of the BETAs 2026, we are thrilled to introduce the Test of Time Award—a category dedicated to the iconic products!
Unlike awards that focus on the latest trends, this accolade honours valued equestrian products and equipment that have made a lasting impact on the horse or rider and remain popular year after year.

We are looking for the "true originals" that have proven their worth over a decade of use. Here is what you need to know:

Who can nominate? Manufacturers, retailers, and members of the public are all invited to submit their favorites.

What qualifies? Products (not brands) that are currently available on the UK market and have been for at least 10 years (since at least January 1st, 2016).

You can nominate up to five products, but only one vote can be placed per product category.
All nominations will be shortlisted for a final vote to identify the ultimate overall winner.

All entries must be submitted by 4th June 2026.

Head to the BETA website now to submit your nominations and give your favourite "tried and tested" products the recognition they deserve! Join us as we celebrate industry excellence.

Link to the nomination form in the bio>>>

Head to the BETA website now to submit your nominations and give your favorite "tried and tested" products the recognition they deserve!
🏆 Who Is Your Top Online Equestrian Retailer? 🏆
Nominations are now open for the @zebra_products  Retailer of the Year – Online! This award recognises online and mail-order stores that maintain the highest standards of service and quality for the equestrian community.
If you’ve received top-tier service from an online retailer, you can nominate them by completing the nomination form - link in the bio >>>

Being nominated is just the beginning! To ensure the winner truly represents the "best of the best," the judging process is rigorous. Once nominated, retailers will be sent a detailed questionnaire by BETA to complete for the next stage of evaluation.
Shortlisted stores will be assessed by independent mystery shoppers and through incognito telephone calls to test their product knowledge and customer service.

Entry Deadline: 29 June 2026.

Winners will be celebrated at the BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole. It will be a glittering evening featuring a three-course dinner and live music.

Thank you to our category sponsor, Zebra Products, for supporting excellence and high standards in online equestrian retail!
The search for the @absorbine_europe  Retailer of the Year (Equestrian Store) is officially on! 
This prestigious award, part of the 2026 BETAs, recognises the high standards and exceptional service provided by equestrian shops and feed merchants across the country. 

We want to hear why your favourite store deserves this accolade. This award celebrates quality, knowledge, and the extra mile in customer service. 

How to Nominate

Customers: You can nominate your favourite store by completing the online form on the BETA website. The link to the nomination form is also in the bio>>>

Retailers: You can get involved too! Print out copies of the nomination form to gather support from your customers at the till point. 

To ensure we find the best of the best, shortlisted stores will undergo rigorous judging, including independent mystery shoppers and incognito telephone calls. 

Entry Deadline: 29 June 2026 

Winners will be announced at the BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole. 

A huge thank you to our sponsor, Absorbine, for supporting excellence in equestrian retail!
Speaker Spotlight: Inspiring the Next Generation with John Blake
We are thrilled to announce that John Blake, Chief Executive of the education charity Racing to School, will be joining us at the 2026 BETA Equestrian Business Summit!

John will be leading a vital session on "How Horseracing is Inspiring Young Minds," exploring the intersection of education, community engagement, and the future of the equestrian workforce.

John is a seasoned leader in the racing and charity sectors. As the head of Racing to School, he oversees a charity that works across the industry to support young people’s education and career aspirations. He also leads the Racing Together partnership—the sport’s collective community engagement initiative designed to create meaningful social impact nationwide.

With a career spanning broadcasting, writing, and leadership roles—including serving as CEO of the Professional Jockeys’ Association and Fundraising Director for World Horse Welfare—John brings a wealth of experience in building "social license" and connecting the public with the power of the horse.

💡 Why this session matters:
The future of our industry depends on how we engage the next generation today. 

📅 Event Details
When: Monday, 23rd February 2026
Where: Hilton East Midlands Airport Hotel
Theme: The Future of the Equestrian Industry - Challenges & Opportunities
Link to Booking Page in the bio >>>

Don't miss out on this day of networking and industry-leading insights!


BETA-UK British Equestrian Trade Association
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