BETA is regarded by retailers as the primary source of training courses for those involved in the equestrian industry. Our courses are run for the trade, by those involved in the trade, specifically designed to suit the needs of the equestrian and country retailer in developing business and satisfying customer needs.

Courses are open to the whole trade although BETA members will receive substantial discounts where charges apply and be eligible for the BETA Award of Retail Excellence.

Following is the list of all the courses run by BETA. All may not be run in any one year so please check the full list of courses for 2018 here. The SQP & CPD booking forms are also below. 

Course Details

Technical Courses

Rider Safety Equipment Fitting Course

Attendees will obtain hands-on tuition in hat and body protector fitting together with extensive background on human physiology and principles of safety equipment. Full details will be given on the different standards used in manufacturing, together with coverage of what the riding disciplines will accept for participants. Also covered are other safety equipment such as high visibility clothing.

In addition to the course we have developed a City & Guilds Qualification in the fitting of protective horse rider equipment. For more information and to see what the exam covers click here.  If you are interested in attending the next exam please contact the BETA office for upcoming dates.

Lorinery Retailing

This course aims to unlock the mystery surrounding bits and the bitting of horses, together with the other metalwork used on the horse. With a thorough coverage of a complex subject, this one day course introduces you to the principles of bitting, how a horse’s conformation influences the selection and how best to assist customers in their purchasing decision. Detailed course notes are provided.


Technical Course

This course covers the requirements of the scheme itself Inc. supplier risk assessment.  It is intended for those either new to or intending to join the scheme, and could be of interest as staff training.

General Intro Course

Intended as an introduction to the NOPS scheme for marketing and non-technical staff. This will also cover information on claims and labelling. Also ideal for retailers of feed.


Train To Sell Animal Medicines Such As Wormers & Flea Treatments

Two day Course to qualify to sell animal medicines such as wormers- Firstly you will need to register as a student with AMTRA or 01359 245801 to obtain your training manual and enrol as a student (costs approx £300). You can then apply to attend a course with us and book yourself onto the exam with AMTRA which will usually follow after day 2 of the training.

The full list of dates for 2018 are now available. Download the booking form here.

CPD for SQP's

Every two years BETA has a CPD programme designed with the commercial retailer in mind.  The general day (equine and companion animal) includes the compulsory session required of all SQP's undertaking CPD covering regulatory issues and SQP responsibilities. It will be a busy day, but should give new inspiration and have an element of fun. CPD points allocation = 50.

Avian – this is a day long module worth 41 points. This can be done as a stand alone CPD day, or delegates can attend the day and then go on to sit the exam to gain qualification as an ‘A-SQP’ on top of their existing qualification (exam on seperate day). Exam dates are available from BETA or AMTRA.

Download the booking form under the training paragraph above for the Avian day in 2018.


Introduction To The Principles Of Saddle Fitting

Run in conjunction with the Society of Master Saddlers this two day course provides a comprehensive introduction to the principles of saddle fitting, saddle construction, equine physiology and information recording together with hands-on experience in the fitting of different types of horses and ponies.

Please book direct with the Society of Master Saddlers

Feed Retailing

Designed for retailers of feed, supplements and wormers and will cover topics including VMD recommendations on advertising, the BETA NOPS scheme and its relevance for retailers and bio-security in the feed room.

Saddlery Retailing

Selling saddles involves more than just fitting the saddle to the horse. Before this the retailer needs to understand the customer’s needs and their expectations from the saddle to ensure the correct saddle is chosen in the first place. This course looks at these aspects and is intended for shop based staff who are often the liaison between saddle fitter and customer. It will cover saddle construction, different types of saddles for different disciplines and sales techniques and after-sales service.


Business Courses

BETA Conference

The next BETA conference will be held on 7th November 2016. This one day event provides a selection of professional and expert speakers on a range of current topics, from merchandising and e-commerce, to the future face of retailing.

BETA Management Training Programme

This series of three one day modules aim to provide increased skills in crucial areas central to managing businesses in today’s highly competitive market. Using your own business as the main case study, you will leave each module with a range of tools and techniques that will provide benefit for immediate application. Module 1 - Leading and Managing people; Module 2 - Managing Your Business (financial management & marketing), and Module 3 - Managing Business relationships.

Employment and Health & Safety Law

Employment and Health & Safety law are two of the most complicated aspects of running a successful business today. Designed to up date owners and managers on the ever increasing amount of legislation surrounding these areas, this seminar will demonstrate the extent of employee rights in the work place together with issues faced by senior management.

These are the topics to be covered;

  • Contracts of employment
  • Common pitfalls surrounding recruitment, discrimination and maternity leave
  • Legislation update
  • Employee rights
  • Tribunals
  • Health & Safety including how to avoid claims and the insurance connection

Marketing Your Equestrian Business

A two day course packed with ideas that will help you make the most of your business. Now is its third year, this course provides you with the marketing tools and techniques that will enable you to meet the specific needs of the equestrian marketplace.

Retailing Skills – Customer Service And Communication

This course will help to improve your understanding of customers through asking the right questions, assist in knowing how to handle complaints and difficult situations such as angry or time wasting customers and cover the law on retailing, detailing what your liability and responsibilities are as well as the rights of the consumer.

Retailing Skills – Visual Display & Merchandising

Methods of display and presentation can have an enormous impact upon the level of sales and profit. This 1 day workshop will help participants identify their store image and how to improve it. It will provide the tools to effectively merchandise product, re-examine store layout to facilitate impulse sales as well as offering the opportunity to put into practise some of the skills involved in planning and assembling layouts and displays.

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