Sixth year of Gatcombe sponsorship for BETA

The British Equestrian Trade Association is set to be presenting sponsor of the Festival of British Eventing for the sixth consecutive year.

The sponsorship puts BETA before an audience of more than 50,000 visitors who will flock to Gatcombe Park, Gloucestershire, from 5 to 7 August, for three days of thrilling competition, including the British Open, the Intermediate and Novice Championships, and the Pony Club Team Show Jumping Championships, which are supported by BETA.

The trade association will maintain a high-profile presence at the show with its familiar red, white and blue branded information stand where its team will promote BETA’s work and invite riders to bring their hats and body protectors along for a safety check.

The BETA Trade Pavilion – packed with BETA-member trade stands – will once again play host to RoboCob, the mechanical horse that allows riders and non-riders to try out their skills in the saddle.

BETA will be holding its famous luxury prize draw in which visitors could win a hamper of horse-and-rider equipment worth £2,000, as well as handing out its highly prized goodie bags.

As part of its commitment to the trade, BETA will host its annual Trade Breakfast, where all trade-stand holders are treated to hot bacon rolls and coffee. Winners of the coveted BETA Best Stand Awards will be announced at the breakfast, bringing a definite celebratory air to proceedings.

“We are extremely pleased to be sponsoring Gatcombe for another year,” said BETA executive director Claire Williams. “Visitors come from all over the country and all walks of life, but they each share a passion for equestrian pursuits.

“Our involvement with the event provides us with a wonderful opportunity to meet people who are both knowledgeable and keen to find out just how BETA can help them.”

Event director Tim Henson added: “We are proud to have BETA working with us as part of our team for another year and I cannot speak highly enough of the organisation and the people involved. They work hard, are extremely enthusiastic about the event and put a lot of effort into it, which is why our relationship is so successful.

“BETA brings a great deal to equestrianism, particularly rider safety – and the presenting sponsorship of the Festival of British Eventing is yet another way that the association gives something back to the sport.”