BETA trade missions secure extra funding

Although government spending reviews have resulted in a cut to UK Trade and Investment spending, the British Equestrian Trade Association has secured funding to subsidise a further two shows on top of its regular programme of trade missions over the next 12 months.

This additional funding will allow BETA to accompany companies to a second AETA, in the United States, from 13 to 15 August and Le Salon du Cheval, France, from 3 to 11 December – subject to sufficient interest.

Other trade missions are planned to Spoga, Germany, from 4 to 6 September 2011, the first AETA, United States, from 28 to 30 January 2012 and the Dubai International Horse Fair, United Arab Emirates, from 22 to 24 March 2012.

Grants of £1,400 per company are available for each show, bar Spoga and Le Salon du Cheval, which are fixed at £1,000. Places in the groups are open to both BETA members and non-BETA members, but limited availability means that potential participants should register their interest as soon as possible.

“BETA-led trade missions are a fantastic way for companies wishing to develop their export opportunities,” said BETA executive director Claire Williams. “British equestrian products are highly prized and enjoy a keen reputation for innovation, high standards and traditional values.

“Companies that exhibit as part of a BETA group benefit from the trade association’s vast experience of international trade shows, logistical support and export advice.”

BETA is a UK Trade and Investment-approved organisation providing export funding for eligible member and non-member companies of any size, whether a manufacturer, distributor or retailer.

For further information about BETA-led trade missions, contact Tina Rogers in the BETA office, telephone 01937 587062 or email tinar@beta-int.com