Medals & Inspiration at BETA Conference

The BETA 2012 Conference was declared an resounding success as more than 70 delegates arrived to hear an inspiring and informative programme of topical presentations and catch up with industry contacts.

Held at Whittlebury Hall Hotel & Spa, near Towcester, Northamptonshire, for the first time, the day was open to both BETA members and non-members. Speakers included Blue Chip marketing director Guy Blaskey, who focused on the business benefits of engaging with customers through social media, gold medal-winning Paralympian Sophie Wells, who shared her thrill of representing Great Britain in the Games, and Felicity Hails, senior manager at Lloyds TSB Commercial, who explained how to work with a bank to secure finance.

Paul Kelly, of Blacks Solicitors, Leeds, gave the legal lowdown on using social media in the workplace, Todd McCully, of Government Grant and Tax Consultants, explored funding for research and development, and Michael  McNally, of Warners Solicitors, Tonbridge, Kent, provided a detailed look at the ways to avoid the pitfalls of distance selling.

“It was wonderful to see so many members of the equestrian industry gathered together in one place,” said BETA executive director Claire Williams. “The conference is such a great opportunity for people to catch up with colleagues and to make valuable, new contacts. We have had some really positive feedback from delegates, who found the presentations really helpful, and the response to Sophie Wells’s talk was amazing. Everyone was bowled over by this charming, young equestrian, who even brought her medals along on the day!”

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