Building Franco-British Business Potential

The British Equestrian Trade Association is offering companies the opportunity to develop their export potential and build contacts within the French equestrian business community through a two-day event designed to showcase the best of British and French products and services.

BETA will join UK partners United Kingdom Trade & Investment (UKTI) and The Equestrian Index and French partners Calvados Stratégie, France Galop, Hippolia, CCI Caen Normandie, CCI International Normandie and Yorne Development in organising a collaborative Business at the Races programme.
The initiative will take place in Normandy from 3 to 4 July in the run-up to the World Equestrian Games. This will follow an evening get-together and briefing on French business culture on 2 July.

Participants will take part in visits to the National Equine Imaging Centre and the prestigious racecourse in Deauville, as well as enjoying a networking reception with French industry contacts and benefiting from a highly effective B2B programme, which includes one-to-one business meetings with potential key partners.

“The event offers a tremendous opportunity for businesses in the UK wishing to reach out to the French market,” said BETA executive director Claire Williams. “Over the past 20 years, there has been a sharp increase in France’s equestrian activity, with just over 1.5 million people claiming to horse-ride on a regular basis.

“Its Fédération Française d’Equitation is the third most important Olympic federation in France, with an estimated annual turnover of €12.3 billion. We are extremely excited about being able to offer this chance to members of the British equestrian industry.”
Places for the event are available at a cost of £200 per company. For further information or to book a place, please contact Justine Barker, deputy trade adviser, UKTI France. Telephone +33 1 44 51 33 93, or email

Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111/01765 635314

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