BETAs successful sponsorship debut at Your Horse Live

The British Equestrian Trade Association put rider safety firmly on the map when it made its début as Main Arena sponsor at Your Horse Live. Its team of experts provided free checks on visitor riding hats and body protectors throughout the show, which coincided with the 30th anniversary of the organisation’s first retailer training courses to fit safety garments.
“BETA works hard to promote horse riding for everyone,” said BETA executive director Claire Williams. “It is a great activity that can be enjoyed by all ages and abilities, so sponsoring the Main Arena seemed particularly appropriate and a great way in which to flag up the importance of riding safely.
“Our high profile at Your Horse Live was a great exercise in brand awareness, putting us in front of enthusiastic horse owners who were keen to find out more about how BETA can help them.”
Almost 500 visitors entered the BETA Prize Draw to win tickets to Olympia, The London International Horse Show, which was bagged by lucky Holly Stevens of Leigh-on-Sea, Essex. Hundreds of BETA goody bags were also given out throughout the two -day event, ensuring that the BETA horse logo was spotted in all corners of the show.
Tradestands going that extra mile were singled out for a BETA Best Stand Award – hosted by the trade association for a second year. This highly prized accolade is presented to the best examples of stands of 12 metres and over, and those of less than 12 metres.
Winner of the Best Large Stand was Equilibrium Products, with Horslyx as runner-up. The Best Small Stand title went to Chestnut Horse Fees, with IDOLO runner-up.
“Your Horse Live was a great success,” added Claire. “It allowed us to put our message across in a really effective way and completes our family of sponsorship, along with Bramham International Horse Trials and the Festival of British Eventing at Gatcombe Park.”

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