BETA Trade Mission to China Horse Fair

The British Equestrian Trade Association (BETA) is to attend the China Horse Fair in Beijing, from 16 to 18 October, with a group of British exhibitors – each representing the finest craftsmanship, manufacturing, distribution and skills found in the equestrian industry today.

Participating companies include Racewood (riding simulators), Bliss of London (saddles and bridles), Science Supplements (equine feed supplements), Martin Collins Enterprise (equine arena surfaces), Wellington Riding (riding holidays and training), Horse First (equine feed supplements), Lewis Harding (equestrian publisher), Haygain (hay steamers), Shires Equestrian (equestrian products), Equestrian Management Consultants (publisher of Equestrian Trade News and organiser of BETA International) and RB Equestrian (award-winning equestrian retailer).

“The vast experience and knowledge of our industry experts, and the reputation of British-made equestrian goods – highly prized for their innovation, style, design, safety and value for money – is known throughout the world,” said BETA executive director Claire Williams. “BETA is extremely pleased to be bringing such a diverse collection of companies to the fair and helping them to promote their excellent products and services to an exciting, new audience.”

The trade association will help to promote British companies and their products, skills and expertise during the show, as well as providing information and contacts for others that are unable to attend.

With its vast experience of overseas shows and global export markets, BETA is well placed to offer advice and support to companies seeking new trading opportunities and able to secure significant funding for members of its trade missions through United Kingdom Trade & Investment (UKTI). For further information on taking part in BETA’s extensive programme of future trade missions, contact Tina Rogers on 01937 587062 or email

BETA represents more than 800 equestrian retailers, manufacturers and suppliers in the United Kingdom, taking care of their interests and helping them to operate more effectively in an increasingly competitive commercial environment. It attends trade and consumer shows throughout the year – in the United Kingdom, throughout the rest of Europe and further afield.

Horses play a vitally important role in the economic and social history of the United Kingdom, whose equestrian industry is worth £3.8 billion to its domestic market. The country has an equine population of nearly one million horses and ponies, and there is a healthy interest in competition that has stepped up a gear following Team GB’s amazing success at the London 2012 Olympic Games.

The British equestrian industry continues to be a world leader, too, with an enviable amount of expertise in developing facility infrastructure and a wealth of highly trained individuals.  Its exciting portfolio of products and services is underpinned by cutting-edge technology, design and extensive research and development to bring something truly innovative and inspiring to the global market. BETA is also a powerful force in rider safety, with its universally renowned body protector standards and lobbying at government level.

Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111/01765 635314

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