BETA secures funding for 2013-14 trade missions

A £60,000 funding allocation from UK Trade & Investment means that the British Equestrian Trade Association can go full steam ahead with its plans for an exciting programme of trade missions – including two completely new ones – over the next financial year.

BETA will accompany trade delegates to Spoga Autumn, Germany, from 1 to 3 September, China Horse Fair, Beijing, from 14 to 16 October, Equitana Asia Pacific, Australia, from 15 to 17 November and Dubai International Horse Fair, United Arab Emirates, from 13 to 15 March 2014.

It will also make its début at Salon du Cheval, France, from 7 to 10 December and has a small amount of funding available for a trade mission to Eurohorse, Sweden, from 24 to 28 April. BETA plans to offer a product showcase at both these two shows to promote the products, skills and expertise on behalf of companies unable to attend.

Grants ranging from £1000 to £2500 per company, depending on show and eligibility are available for each show. Places in the groups are open to both BETA members and non-BETA members, but limited availability means that potential participants should register their interest as soon as possible. Eligibility criteria are changing for the 2013 -14 year, with additional grants available to some companies who have used their allocations to date.

“BETA-led trade missions are a fantastic way for companies wishing to develop their export opportunities,” said BETA executive director Claire Williams. “British equestrian products are highly prized and enjoy a keen reputation for innovation, high standards and traditional values.

“Companies that exhibit as part of a BETA group benefit from the trade association’s vast experience of international trade shows, logistical support and export advice.”

BETA is a UK Trade & Investment-approved organisation providing export funding for eligible member and non-member companies of any size, whether a manufacturer, distributor or retailer.

With its vast experience of overseas shows and global export markets, BETA is well placed to offer advice and support to companies seeking new trading opportunities and able to secure significant funding for members of its trade missions through United Kingdom Trade & Investment (UKTI). For further information on taking part in BETA’s extensive programme of future trade missions, contact Tina Rogers on 01937 587062 or email

Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111

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