BETA flies the flag at Spoga

The British Equestrian Trade Association (BETA) is heading to Spoga, Cologne, on a trade mission with more than 20 companies. More than three-quarters of those attending have received funding from UK Trade & Investment (UKTI).

Companies exhibiting at the show, which takes place from 7 to 9 September, include Abbey England, Airowear, Frank Baines Saddlery, Blue Chip, Carr & Day & Martin, Charles Owen & Co, EMC/BETA International, Shires Equestrian Products, Neue Schule, Grays of Shenstone, Trilanco and Derriere Equestrian, which has made it through to the finals of the show’s Innovation Awards – in the Rider Products category with its Equestrian Padded Support System underwear for riders.

"Spoga is always a popular show for us to attend because British design and craftsmanship are highly prized by the German and wider European market," said BETA executive director Claire Williams. "Trade missions are a fantastic way for companies to develop their export markets and BETA is able to offer them its vast experience and support."

UKTI funding was secured by BETA to subsidise its extensive programme of trade missions to key shows throughout the world. The trade association is also planning visits to China Horse Fair, Beijing, from 22 to 24 October, Equitana Asia Pacific, Melbourne, from 20 to 23 November and Equitana, Essen, from 14 to 22 March 2015. Funding is available for each of these.

Although funding has not yet been confirmed, visits are also planned to EuroHorse, Gothenburg, from 26 February to 1 March 2015 and Dubai International Horse Fair from 19 to 21 March 2015. For further information on BETA trade missions, please contact Tina Hustler, telephone 01937 587062 or email tinah@beta-int.com.

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