The National Equestrian Survey 1999
Commissioned and developed by BETA and researched by independent market research company Produce Studies Limited, the National Equestrian Survey has all the answers for the Equestrian industry. From the number of horses, to how much and on what riders spend their money on, it acts as an invaluable source of vital information on equestrianism in Great Britain today.
Initially carried out in 1995/6 the latest survey was carried out over 1998/9 and published in 1999. It is the most comprehensive market research ever undertaken for the equestrian industry in Great Britain and gives both riders and businesses essential information to promote riding and expand the industry.
The Survey examines the size and the composition of the equestrian market among both riders and
horse owners, covering members of the public and major professional establishments (riding stables, livery yards, breeders and trainers).
The Survey provides such information as:
For Horse riders (Horse Owners and Non-Owners)
- their number and distribution
- the frequency with which they ride
- the nature of their riding activities
- their horse ownership
- their expenditure on equestrian goods and services
- their readership of equestrian publications
For Horseowners
- the size and distribution of the horse population
- the use made of horses
- how they are kept and who is responsible for them
- expenditure on the horse
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