Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.

BETA

BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.

We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.

About BETA
  • BETA Bits, Bridles & Saddlery Conference 28th-29th October 2025
    Recordings now available

  • Feed Fact Fortnight

  • British Equestrian Trade Awards & Gala Dinner

  • National Equestrian Survey 2023


Training

Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics. 

Learn about training

Out & About

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Raising funds

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BETA Membership

find out more

BETA Shop

shop now

Out & About

In this section you can find out about how BETA gets involved in the horse world.

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Raising funds

Raising funds for Violet –
BETA’s support for RDA

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Out & About

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Click Here

Out & About

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Search BETA members

Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!

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Free Tickets to @nationalequineshow  2026! 🐴
We're thrilled to announce we'll be exhibiting at The National Equine Show on 28/02 and 1/03, 2026! 🎉

The National Equine Show is a fantastic weekend for everyone to enjoy, featuring:
• Incredible interactive features
• Opportunities to learn new skills
• Face-to-face advice from the experts
• Inspiring stage sessions
With over 200 brands on site, it's the perfect opportunity to shop well-known, well-loved brands while discovering independent stores!

🎟️ Want to attend for FREE?

We have a limited number of free tickets just for you!
Use code BETA at checkout: 👉 https://nationalequineshow.com/tickets
Don't Miss Out!
This exclusive ticket offer celebrates the launch of the event's fourth year, but the code BETA will expire at midnight on Sunday, 30th November!

Be sure to use or share your free tickets before this date! We can't wait to see you there!
#NationalEquineShow #NES2026 #FreeTickets #EquestrianLife #HorseShow #FamilyDayOut #BETA
🏆 And the Winner Is... 🏆
A massive CONGRATULATIONS to Anne Zoers, who correctly spotted all the differences in our fun competition at Your Horse Live! 🥳

Anne, you've won a fantastic voucher to spend at a BETA Retail Member store! 

Thank you to everyone who took part! We had so much fun seeing you all on the stand. We hope you enjoyed the show!

Look out for more exciting competitions and news from us soon! 🐴

#YourHorseLive #YHL2025 #Winner #CompetitionWinner #BETA #Equestrian
Following the event, we've received overwhelming positive feedback from delegates who highlighted the high quality of the presentations and the relevance of the scientific research shared

Missed a Moment? Access the Full Two Days of Expert Content!

You can now secure access to the full conference recordings of both days—a resource packed with valuable, cutting-edge knowledge on equine performance and welfare.

Day 1:  Making Equitation a BIT Better (Focused on bits, bridles, and the horse's mouth)

Day 2: Helping Equitation to SIT Better (Focused on saddle fitting, weight distribution, and design)

Don't let these essential insights slip away—review the latest science, and ensure your business stays at the forefront of the equestrian world!

Link to booking form in the bio >>>

Thank you to all sponsors and exhibitors for making the BETA Bits, Bridles, and Saddlery Conference 2025 a success! 

@theworshipfulcompanyofloriners @saddlerscompany.saddlershall , @blissoflondon , @neue_schule_bits , @societyofmastersaddlers , @zebra_products and @smartsaddles
What a weekend! We were thrilled to welcome almost 1000 visitors to the BETA stand at Your Horse Live! 🤩
Our Spin to Win game was a hit! It was a joy chatting with you all and giving away fantastic prizes thanks to our amazing members.
Also, thanks go to those of our members who helped us make the main arena masterclass spotlight giveaway a great success! 🏆

Thank you to everyone who stopped by and made it such an unforgettable event!

#YourHorseLive #BETA #EquestrianTrade #ThankYou #HorseShow #Prizes #EquestrianLife


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BETA-UK British Equestrian Trade Association
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